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London, 07 August 2001
RioBrand Database Continues Steady Growth,
Announces High-Profile Addition to Online System
RioBrand announced today that Six Continents PLC, formerly Bass
PLC, has added the company's new logo and brand identities to its
online brand registry at www.riobrand.com.
The global hospitality group is using the RioBrand system to create
widespread awareness for its new logo, launched July 30, and provide
additional protection against trademark infringement.
"We are excited to welcome Six Continents to RioBrand and
believe they will enjoy the same benefits as the other well-known
companies using the service such as BP, Unilever, Danone, Amazon,
Pilkington, Nelson Bakewell, Bill Amberg, London Transport, Excelon
Corporation and Stepstone,"said Thomas Golsong, RioBrand founder
and chief executive. "Our clients realise that global visibility
is key to protecting brands from incidental or deliberate infringement.
For the first time, RioBrand offers a centralised pool of information
providing a one-stop shop for brand managers, brand designers and
IP attorneys researching brand qualities."
RioBrand offers detailed information on brands owned by companies
internationally, enhancing the visibility of brand ownership and
helping to fight innocent or malign infringement of registered brand
assets. Brands are published instantly, which is especially effective
for newer brands, but according to Bob Boad, senior trademarks adviser
at BP Amoco, this extra layer of protection is enormously beneficial
to existing brands as well.
"The RioBrand system will surely become a key resource for
searching and viewing brands worldwide,"said Boad. "It
differs from formal national registries in several important
respects: data registration takes moments rather than years; it
provides global rather than national or regional visibility; and
it can cope with an exhaustive range of trademark types, including
sounds and moving images online. It should have an essential role
to play in future brand development and clearance programmes."
RioBrand Ltd. is the first global brand deposit, view and search
service, providing a unique resource to a wide range of professionals
ranging from brand owners, designers and brand custodians to brand
portfolio managers, intellectual property attorneys and paralegal
firms. Launched in February 2001, RioBrand's online system combines
a fast and free search engine for viewing brands, plus a cost-effective
means for achieving global visibility, offering better defense against
both innocent or malign trademark infringement.
For press enquiries or additional information contact:
Kris Kriofske
kkriofske@bsmg.com
+44 (0)20 7841-5587
To add brands/logos to the RioBrand system contact:
RioBrand Sales
info@riobrand.com
+44 (0)20 7792-0603
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