About RioBrand

RioBrand is a web based service which provides global visibility of brand identities to promote:

• ownership of Intellectual Property
  
• availability of Brands for License
• availability of Brands for Sale

Customers of RioBrand subscribe to the following services:

RioBrand Intellectual Property repository

The RioBrand Intellectual Property repository is the premier searchable, global, freely accessible resource for brand information. Placing your brand - colour logos, images, animations and sounds - on RioBrand demonstrates to the world you care for your most valuable assets, as well as proactively helping to fend off innocent infringement. Our global database gives branding and trademark professionals a defensive measure designed for a fast-moving, complex, borderless world.

RioBrand complements existing national and regional trademark registries by extending the visibility and accessibility of brand information. We also provide a comprehensive set of links to online national trademark registries for conventional searching by name within individual countries or regions. We recommend brand owners register their brands as trademarks to gain full legal protection.

RioBrand Brands for Sale

Within RioBrand's Intellectual Property repository of brands, brand owners can display brands that are available for sale, and anyone interested in purchasing a brand can see a list of available brands with colour brand images and details of the brand's current owners, coverage and use.

RioBrand Brands for License

The most recent addition to the RioBrand service, the RioBrand Brands for license repository is set to become the key freely accessible resource for information on brands available for license. For brand owners and their agents, the Brands for License service enables the most comprehensive brand licensing programmes to be published, managed and controlled in real time from digital images to sounds and animations. Potential licensees can search freely for information using a wide variety of criteria including: by owner/licensor and brand name; colours shapes and symbols; and category, channel and region.

How does it work?

RioBrand's repository of brand information is stocked and managed by brand owners (or their agents) themselves. Brand owners retain full control of their brand images and their quality, as well as the descriptions and classifications stored in the RioBrand repository. Brand owners and their agents pay an initial fee to upload brands to the RioBrand repository for a period of one year. A renewal fee is payable annually for each brand maintained in the repository. Data on RioBrand can be changed at any time via the RioBrand website, at no extra charge. Full details of the fee structure are available here.

Anyone can search RioBrand's repository of brands free of charge. Our search engine delivers full-colour brand images, animations and sounds according to your criteria - and it's fast. RioBrand is a fast-growing universe of brands, organised as names, shapes, symbols, colours, sounds and animations. Users can choose whether to search the complete database or restrict their search to the Intellectual Property repository, Brands for Sale or Brands for License repositories.

Trademark and intellectual property professionals

Use the RioBrand Intellectual Property repository as a first search step - it's fast and free. We use standard WIPO classifications as further optional ways of describing and searching for brands, in line with industry practice. And you can help your clients achieve global visibility for their brands by adding them to the RioBrand repository on their behalf.

Brand licensees

Use the RioBrand Brands for License repository to search freely for information on brands available for license using a wide variety of criteria including: by owner/licensor and brand name; colours shapes and symbols; and category, channel and region.

About the company

RioBrand is backed by a consortium of private investors. The site was first made available to selected customers in November 2000, and launched publicly in February 2001.

RioBrand is a corporate member of INTA (the International Trade Mark Association).

Management team

Thomas Golsong originated the RioBrand concept. He was formerly the Corporate Identity Manager at BP Amoco.

Thomas was responsible for the creation and implementation of the new BP brand identity launched in 2000. He was a judge of the UK Design Effectiveness awards (sponsored by the Design Business Association and Marketing Week) in 1998 and 1999.

Thomas was born in France and is fluent in many European languages.

David Castle is the Senior Partner of Castles, the UK trademark attorney firm he founded in 1986.

David is a member of the European Trade Mark Practitioners Association, Marques (European Trade Mark Owners Association), the Pharmaceutical Trade Mark Group and INTA (the International Trade Mark Association).

Chris Pring is the owner of Bullitt, the UK design and communications consultancy he co-founded in 1986. Bullitt creates brand and corporate identity management systems that are recognised within the industry as amongst the best in the world.

Paul May founded independent ecommerce consulting practice Verista in 1999, after founding and leading the ecommerce practice at ECsoft.

Paul is the author of The Business of Ecommerce: from Corporate Strategy to Technology (New York, Cambridge University Press, 2000) and Mobile Commerce: Opportunities, Applications and Technologies of Wireless Business (New York, Cambridge University Press, 2001).

Contact

info@riobrand.com

RioBrand Limited
33 Cornwall Crescent
London
W11 1PJ
UK

Tel: +44 (0)20 7792 0639

Fax: +44 (0)20 7792 0639

useful links

» Management team
» Contacts
» User agreement
» Submit a brand - start here