RioBrand's 3D world

Increasingly, the issue of Intellectual Property (IP) protection does not just apply to a company's logo or brand name but extends to the unique packaging or design of products themselves - their look and feel - which you could call the 'DNA' of a brand. Brand owners are looking at ways to represent this brand DNA in a cost effective and efficient manner, in ways that go beyond acquiring formal design patent, copyright or trademark rights.

However, current national trademark registries are not able to represent product images and shapes in a meaningful manner. To address this important issue, one of the innovative features that the Riobrand team has developed is a tool which presents a revolving 3D graphic of the product and its packaging. This gives the user a
360-degree view of the particular product. The results, which can be seen by clicking on the examples opposite, are unrivalled in proactive IP protection.

To find out more about products and shapes on RioBrand please contact Thomas Golsong

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» Submit a brand - start here
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Drinks brand owners have been amongst the first to see the RioBrand shapes advantage. Kalhua Liqeur (Allied Domecq) and Bombay Sapphire Gin (Barcardi Martini) are two examples of distinctive shapes published by their respective owners.